Are You a Franchise Owner? Here’s Why You Need Franchise Marketing

Franchises can become widespread money-making machines. But like any multi-legged creature, managing numerous limbs in sync can be extremely difficult. Franchise marketing is a similarly double-edged sword.

According to Forbes, a consistent brand presentation can increase revenue by up to 23 percent. Consider the possible strength and profit of consistent branding across 2, 3, 200, or 500 branches.

Today, we’re exploring the franchise marketing opportunities you need to invest time and perhaps funds into as a franchise or franchise branch owner.

Franchise Marketing at the Local Level

Cementing franchise branding at the national or non-branch-specific level can cultivate customer loyalty and trust. However, customers never visit two branches of a franchise at the same time. Your customer’s experience is still largely tied to the specific branch they decide to visit.

And no customer can visit a branch that they don’t know exists! So how will you ensure your specific branches show up on the map?

You can literally affect how often your branches appear on the map by investing franchise marketing dollars into local SEO and local paid advertising.

Bettering a franchise branch website’s SEO will ensure they show up more often in potential customer’s searches for services and products “near me.” Allocating paid advertising dollars to campaigns delivered within a certain radius of franchise branches will also increase branch awareness.

National Brands Dominate Local Media Spend

Newer franchises and brands may need to spend advertising dollars on brand awareness. But if you already have a handful or more locations, investing in local franchise SEO and paid advertising will help you more directly get potential customers to visit your branches.

In fact, national brands are the biggest spenders when it comes to local paid ad spend. According to BIA Advisory Services, national brands spent $600 million more in local paid media marketing in 2019 compared to 2018.

They also estimate national brands to spend about twice as much as local advertisers on local ads. Think about it-your local Starbucks doesn’t automatically make more money than a single local Mom & Pop store. Large brand branches may even need to make more money than single-owned businesses to send profits to the top of the chain.

This is why local media organic SEO and paid media spending are vital, even for franchise marketing.

Consulting Franchise Marketing Experts

Franchise marketing can seem like a difficult uphill battle. Sometimes, parent franchises give branches specific branding and promotional guidelines. Bigger franchises even allocate marketing dollars to branches on occasion.

But it’s just as common for franchise branches to be left to fend for themselves. In any of these instances, partnering with a marketing expert agency can shortcut marketing success.

Companies such as the HOTH offer franchise marketing solutions that range from small packages to fully-managed solutions. It’s often worth scheduling a consultation call with agency experts to collect quotes and entry-level opinions on moving forward with your franchise’s marketing.

Value of Marketing for Franchise and Franchise Branch Owners

Franchise marketing can increase your franchise’s perceived worth and bottom line. Ensuring that each of your franchise branches is also taking advantage of local SEO will also ensure longevity and the best local experience for your customers.

Ready to jumpstart franchise marketing today? Consult with your internal team for organic promotion scheduling and expert consultation. Read more about how to optimize and grow your business on our blog today.


Last-mile Riding Safety: 8 Things You Need to Know

When we talk about freight transport, we usually think of big trucks, container ships, and cargo airplanes. But not everything in the logistics industry involves giant carriers. Small vehicles matter, too, especially at the last stages of the logistics chain. For instance, many courier businesses and last-mile logistics services rely on an army of bikers and motorcycle riders to deliver the goods straight to the recipient’s doorstep.

If your business relies on motorcycle riders, then you probably have experienced an accident or two. Maybe the motorcycle gets dinged up a bit, and the rider has a few scratches and bruises, but no one’s seriously hurt. It would seem like these accidents often happen, but not all are completely harmless. Motorcycles are heavy machines, and accidents can lead to serious injuries, not to mention the potential loss of cargo.

logistics consulting provider can help you sort out issues with your system, but your employees’ safety is entirely up to you. Here are a few tips so you can avoid a motorcycle accident in the future.

  1. Start slow

With a bit of practice, anyone can learn how to use and drive a motorbike. But they need to start at a slow speed. This greatly reduces the risk of the rider and the motorbike tipping over.

The technique relies on maintaining a steady drive by ensuring the throttle is fixed while slipping the clutch. The rear brake is then dragged to control the speed. While leaning the motorbike, the rider may turn and look over. Engage the outside footpeg for more precise turns.

  1. Keep your speed stable

Inertial and gyroscopic forces keep the motorbike stable while it’s in motion. As the motorbike’s speed decreases, these two forces decline in power until they disappear completely when the rider stops the vehicle.

Increasing the speed by as little as 2 MPH can make the motorcycle more stable. You have to understand, though, that increased speed means the rider has to lean the motorbike a bit more when they need to make a slow-speed turn.

  1. Use a motorcycle lift

After a day’s ride, your employees shouldn’t just park their motorcycle in some random corner. Use a proper motorcycle lift for extra security and stability. Installing a motorcycle lift also allows you to perform maintenance and cleaning within the garage whenever you want.

  1. Square the handlebars

One of the most common causes of motorcycle tip-overs is sudden stoppage while the motorbike is leaned or the handlebars are turned. Do not forget to square the handlebars when slowing down and stopping.

One technique is to straighten the motorbike as the rider slowly engages the breaks, ensuring the motorcycle is completely aligned with the handlebars before coming to a full stop. When the rider needs to stop right away, straighten the orientation before engaging the breaks.

  1. Keep your eyes forward

Always keep your eyes up and forward when driving a motorcycle. Many drivers look down when riding at a low speed or before braking. Keeping the line of vision in a forward orientation allows the rider to maintain their balance and spot obstacles and hazards.

  1. Use the rear brake

Many motorcycles have potent front brakes, which are needed when the rider has to slow down immediately. But when riding at a slow speed, it’s easy to apply too much pressure on the front brake, forcing the motorbike to suddenly stop before the rider has a chance to straighten their orientation. However, some motorcycles have integrated brakes, which means that using the rear brakes activates the front brakes as well.

  1. Push the motorbike

Moving your motorbike around an open space can be a tad difficult. If the rider is relatively tall, they can walk the motorbike out of the garage while still seated. Those who are not as tall have to walk alongside their motorcycle to maneuver it.

When pushing from the side, make sure to hold both handgrips and slightly lean the motorbike against your thigh for increased stability. Lighter motorcycles can be moved backward with one hand on the handlebar and the other on the seat.

  1. Check the side stand

Forgetting to engage the side stand fully is the best way to damage the motorcycle’s plastic and chrome parts. Take some time to ensure that the side stand is fully engaged. Once the side stand has been fully extended, slowly let the motorbike rest onto the stand before disembarking.

Another common mistake is the side or center stand sinking into a soft surface such as soil or asphalt. Place a hard and flat object under the foot to ensure the stand remains stable.

A final word

Transportation and logistics are two especially volatile industries, and thin profit margins can make it difficult to sustain operations. But you still need to prioritize safety above everything else. These four tips will help reduce the likelihood of your riding employees getting into an accident.




How to Keep your Business Taxes Streamlined

Owning and running a business has a lot of perks, but it also comes with responsibilities you don’t find enjoyable including paying taxes. Although tax preparation is not fun, you must get through it every year. But, this task does not have to be stressful when you hire a reputable provider of tax preparer and tax refund service San Antonio. If you want your taxes to be more organized and streamlined, consider the tips below:

Don’t Mix Business and Personal Expenses

No matter the type of business you own, you may struggle to separate business and personal finances. However, this is a pitfall you need to avoid from day one. Mixing business and personal finances can only complicate your accounting even further. Plus, it can land you in trouble with the IRS. To draw the line, make sure to use separate bank accounts for your business and maintain the divide.

Be Aware of the Tax Dates

Businesses and self-employed individuals must follow a tax calendar the IRS offers. The calendar must be used for staying on top of to-dos like filing W2s and W9s, estimating payments, and filing returns. Your tax dates depend on your business’ details. Thus, you need to map out the whole fiscal year ahead of time, so you don’t miss significant action items.

Decide Who Will Prepare and File your Taxes

Whether your company grows or you have major life changes in the past year, you could expect your taxes to be more complicated. That is why you might have to hire a CPA to prepare and file your taxes. Hiring their tax services will save you money, energy, and headache. CPAs have knowledge of the tax laws and ensure you can take advantage of all tax deductibles and tax credits.

A tax prepare completes the task of filing taxes which can be an intricate process depending on your business. Also, they can have the expertise to help you optimize how you run your company from a financial standpoint. They keep up with your company’s investments while examining the cash flow related to the partnerships in question.

Get a Copy of Last Year’s Return

Your tax return in the previous year offers a framework for what the current year’s return looks like. Also, you can use it for measuring your business finances year over year. Your last year’s return should indicate important items such as interest and dividends as well as charitable deductions. You can consult this document for changes and confirmation. Your previous business tax returns must not only be saved but also kept handy.

 Bring Tax Planning Into Your Business Strategy

 After you file the current year’s tax returns, you may want to eliminate yourself from the tax talk. But, it won’t be long before the next tax season will come and you will be in the same position again. To effectively plan for your business taxes, it is best to take it as an integral part of making important business decisions. You must bring it into your business strategy so you can reduce your stress when tax season comes.


How to Sell Used AirPods: 3 Quick Steps to Success

Are you thinking about selling your used AirPods but aren’t quite sure how to do it?

AirPods are a hot commodity these days, as many people prefer them over traditional wired headphones. However, selling used AirPods isn’t always easy. How do you find a buyer?

Check out this guide to discover how to sell used AirPods.

Clean Them First

One of the biggest reasons people hesitate to purchase used AirPods is because they don’t like the idea of putting something dirty in their ears. This is why it’s so important to clean your AirPods before you sell them.

But, you need to make sure you clean them without damaging them. Here’s how to clean AirPods:

  • Grab a cotton swab or Q-tip, lint-free cloth, toothbrush, and paper clip or toothpick
  • Wipe your AirPods and AirPod case with a lint-free cloth
  • Use a Q-tip to pick up any debris that is stuck on the inside of your case
  • For tough residue that won’t dislodge with a Q-tip, take a paper clip or toothpick and carefully scoop out wax that’s stuck in the opening of the AirPods
  • Clean the mesh of the headphone opening with a cotton swab or Q-tip
  • Use a toothbrush to clean out any remaining debris

It’s important to keep in mind that you should never use water or water-based solutions when cleaning your AirPods. These devices are neither waterproof nor water-resistant, and exposing them to any kind of liquid can cause irreparable damage.

Create an Advertisement

Before you start posting about your AirPods online, you need to figure out what you’re going to say in your advertisements. As we mentioned earlier, AirPods are in-demand products, and they pretty much sell themselves.

However, there is some information you should include in your ads so consumers know exactly what they’re purchasing. You should include:

  • The age of the AirPods
  • Whether or not they’re under warranty
  • Type of Airpods you’re selling (aka, which model) and what devices they’re compatible with
  • Why you’re selling the AirPods
  • How much you’re selling them for

These details will help consumers make an informed decision.

Get Ready to Sell Used AirPods

The best place to sell your used AirPods is online. Here are some great sites for selling used AirPods:

Amazon: Did you know that you can sell your used AirPods straight to Amazon without any hassle? Amazon will purchase first and second-generation AirPods for the same price. You’ll get $36 for your AirPods whether they’re wired or wireless.

BuyBackElectronics: BuyBackElectronics is another great site for selling your used AirPods. If your AirPods are functional and generally blemish-free, they’ll pay you $27 for a pair with a wired case and $37 for a pair with a wireless case.

If you’re not having luck with any of these sites, you can also try Facebook Marketplace, OfferUp, or Craigslist. These sites allow you to sell your AirPods directly to the consumer and charge whatever you want.

Are You Ready to Sell Your AirPods?

Now that you’ve read this guide, it’s time for you to sell your AirPods. With these tips, you’ll be able to sell your AirPods in no time.

Be sure to check back in with our blog for more technology-related tips and tricks.


An Investor’s Guide to the Top Stock Portfolio Management Tools

According to one study in 2020, about 55% of Americans say that they own some stocks.

If you’re one of those people or are thinking about getting into stocks, you will need a good stock portfolio management tool.

There are plenty of them out there, but how do you know which one to choose? Keep reading, and we’ll break down some of the best ones for you!

Yahoo! Finance

You can download the Yahoo! Finance app for free, and when you look at it, you’ll realize that it’s very easy to use. With this tool, you’ll be able to track what bonds, currencies, and stocks you have in your portfolio.

To help you manage them, you can even get customized alerts and news to help you follow the market as it changes. Since Yahoo regularly reports news as well, you can trust that you’ll get some of the fastest alerts possible.

You can even get live quotes for future stocks or purchases.


ETNA is a digital advisor program. This is meant to help connect you with traditional financial advisors and other people who can manage your wealth. You’ll be offered all kinds of advice on this platform to help you manage your money.

You can even set investment goals in this app with the help of the ETNA Digital Advisor.

With this program, you’ll be able to easily navigate the customer dashboard, the profiles, and so much more!

SigFig Wealth Management

SigFig Wealth Management is an app that helps you track all of your investments for free. Even if you have multiple different accounts, this app will pull in all of your investments, including your 401(k) and any IRAs you have open.

You’ll be able to view it all on one dashboard so that you don’t have to log onto multiple accounts each day.

In addition to that, they will email you each week with a summary of how your accounts did along with news articles that may have impacted your investments.

To help you manage your money better, they’ll also analyze your accounts to see if you are invested too much in one industry or if you’ll get hit with any hidden fees.


Lastly, the Ticker app will help you manage all of your stock portfolios to help you grow your accounts so that you can retire one day.

On your dashboard, you can customize the charts, graphs, and analytics that you want to see for your accounts. You’ll also be able to see your gains and losses in real-time. If there is news that affected your accounts, you’ll also be able to see that.

If you have stocks that you want to purchase, you can watch them, and the app will let you know when it’s a good time to buy them.

Learn More About What Tools to Use to Manage Your Stock Portfolio

These are only a few of the stock portfolio management tools that you can use, but there are many more out there!

We know that managing stocks all on your own can be stressful and sometimes scary, but we’re here to help you navigate that process!

If you enjoyed this article, make sure that you explore our website to find more articles just like this one!


Why Is Quality Management Important?

The basis of every organization lies in its foundations, and this fact adds to the importance of quality management. This tactic is beneficial for increasing the quality of any company’s products and services, regardless of its size. It also helps in developing a strong customer base and retaining loyal customers by enhancing the entire experience.

What Is A Quality Management System?

A quality management system is a comprehensive process used for reviewing various aspects of a business set-up, including; operations, services, and products. The aim behind carrying out this research is finding the areas of improvement to magnify the quality. Various organizations often invest in premium quality management software for engaging in seamless business activities.

Even if there is a small business set-up, quality management ensures better outcomes and plays a great role in taking the venture to new heights. There are a few major qualities that are indicative of an excellent quality management system.

  • Lowered costs
  • Less wastage
  • Works as per customer’s expectations
  • Works towards increasing the market shares
  • Provides a better process control
  • Highly beneficial in improving training
  • Better morale

Benefits Of A Quality Management System

One of the primary reasons why companies find it worthy to invest in quality management software is the benefits that it serves.

  • Improved Efficiency: It is interesting to know that a quality management system possesses the power to increase the efficiency rate, which eventually results in improved quality of the process. It puts forward special guidelines for the employees, which means a smoother experience in the process and better results, with no wastage of time.
  • Improved Process: The documentation of process and in-depth analysis allows the organizations to gain access to the ins and outs of their business. This opens up the scope for improvement within the process and allows you to prepare needful plans. It means that there are high chances for risk elimination.
  • Improved Morale: When someone asks, “Why is quality management important?”, the answer is not that complex. Not only it helps in improving the quality of a process, but it also leaves a direct impact on the mindset of the employees. It guarantees definitive roles, clear aims, a well-established training system, and the accountability role of the management system. This adds to the morale of the workforce involved. The satisfaction level of the staff is heightened due to well-planned and maintained business system.


Get To Know Advanced Features Of Ceramic Company

The world of advanced ceramics is in a state of continual evolution thus ensuring one has access to more options that can easily replace metals.

A typical ceramic company will have a thirst for innovation

Ceramics companies, over the last three decades, have come a long way. This has been possible only because ceramics companies went all to improve on their understanding of ceramic chemistry as well as crystallography.

They even ensure that they have attained all the necessary knowledge they would need to come up with innovative product ideas. They will invest in their research and development wing in a bid to refine their advanced manufacturing abilities.

They will also experiment with new techniques in a bid to create something new

Advanced manufacturing companies are always engrossed in experimenting with techniques that are already in use for the production of metals.

This particular step allowed for the dawn of a new era in the advanced sector where ceramics companies are now using processes such as –

  • Phase transformations
  • Quenching and
  • Tempering.

These techniques ensured that the modern-day advanced ceramic products boast improved –

  • Toughness
  • Ductility and
  • Resistance to impacts.

All of the aforementioned properties are closing the gap between ceramics and metals. Hence the day where ceramics will be completely replacing metals is not too far away.

Their production methods will be refined

The production process followed in a typical ceramic company associated with the production of advanced will be refined as they will focus on the engineering and technical aspect of things.

These companies will be working ceaselessly in a bid to make their production methods capable of tackling even the quirkiest specifications and complex requirements of their clients.

One may think that all of these efforts are ‘too much’ but that is not the case. If a ceramic company wants to make quality assured, high purity advanced ceramic materials then it would need to ensure that its production process is precise.

They will always have an eye on the future

A ceramic company associated with the fabrication and supply of advanced will always have a keen eye on the future. People already reside in an era where advanced ceramic materials have become the part and parcel of the daily lives of people all over the globe.

Ceramics offers a lot of benefits in the form of –

  • Enhanced performance
  • Impressive operational life
  • Reduced operational costs
  • Increased revenue
  • Increased efficiency
  • Reduction in maintenance costs and whatnot.

Companies manufacturing ceramics always try to ensure that they have the latest equipment in their manufacturing plants. The reason is simple – the production process of fabricating advanced ceramics is complicated, challenging, and demanding, to state the least.

If the latest equipment is not used then the products manufactured will not meet the client requirements thus driving a ceramic company towards insolvency!

In case you are searching for a company that is associated with the production and supply of ceramics, be sure to choose one that has a strong background and a stellar track history. It is the only way to keep your hard-earned money from getting wasted.


Custom made hand sanitizer stations for your business needs.

Personal hygiene and sanitation have been a top priority always. It keeps not only an individual clean but also its surroundings. In such times of Covid-19, people all over the world have realized and implemented sanitation and cleanliness.

Why do you need a custom hand sanitizer station?

WHO recommends washing hands with a mild soap for at least 20 seconds helps keep the virus at bay. For those wondering how to do that in places when there is no water availability, Custom hand sanitizer station comes to your rescue. These are cost-effective and time-saving, as well. You can get your company logo and graphics message on the stations to make it unique from others. Various custom-made stations can be placed anywhere without worrying about hand hygiene and can lower the spread of germs. Choose from a wide range of sanitizer stations here.

Let’s have a look at the reasons why you should get one:

  • Available in all shapes and sizes:

The stations come in all shapes depending upon your convenience. You can mount it on a wall or place it as a stand. We have superior quality stands, which are very long-lasting. The capacity range is available while ordering the product, having a maximum range of 1000 ml. The set up comes with single or double dispensers depending on your requirement. You can order smaller ones for your home.

  • Portable in nature:

These dispensers are very portable and compact. It can be easily locomoted to any location when needed. It finds its usage in most high traffic areas like offices, schools, universities, malls, parks, and supermarkets. It becomes more accessible for the public to access these sanitizers amid shopping when placed at regular intervals.

  • No-touch required:

If you place any bottle or spray at a store, you might have to deploy a person specifically for this task, as everyone shouldn’t be touching the same item. But with equipment like this, you can worry less since it is automatic, based on motion sensors, and is touchless. All you need is to place your hand below it, and a sufficient amount of sanitizer or foam dispenses on your hand.

  • Free installation:

Our team will take care of the free installation at your desired location. You can request the service anytime you want with the item name, location, and specifications. There is no restriction on minimum orders as well. It doesn’t take a lot of effort to set up. It can be assembled ideally under 5 minutes without any hassle.

So, why are you waiting? Are you interested in our product after going through these unique features? Hand sanitizers do play a significant role in today’s world. People prefer visiting places with all precautions and following social distancing norms. We provide many options at every price point, starting from our base model. You can upgrade the model with diverse designs and colors which will suit your area. You can request a call back in case of any business queries. We would be more than happy to help.


Cons of Using A Solder Fume

How solder fumes are hazardous?

Solders are used generally as the third metal for fastening two metals together by melting processes. During all these courses of actions of the solders can lead to so many health-related issues. While the joining of two metals via soldering is performed, lots of harmful gases are released in the air due to its heat. The vapors from the solders can deliver chronic health diseases for the workers in the industry.

Thehazards of solder fumes

One of the most-popular hazards because of solder fumesis industrialasthma. The symptoms of industrial asthma take in stiffness in breathing, rigidupper body.

Health dilemmas due to the soldering fumes are relied on what category of solder the user is applying. The general styles of solders have silver, tin, copper, lead, etc. in their property. If we talk about other forms of soldering fumes, they comprise of iron, brass, aluminium,and beryllium.

Health effects that some of these elements present in the solder fumes can deliver

  1. Aluminium

Aluminium mainly targets the eyes and skin, which would lead to irritation, watery. It creates a hitch while breathing.

  1. Copper

It includes health hazards like metal fume fever, annoyance while breathing, effects on eyes. Nausea, aches, fever, sickness are all the signs that you are suffering from metal fumes fever.

  1. Lead

There is a wide range of health struggle linked with lead. These are even chronic ones such as kidney disorder, sudden weight loss, and hypertension. Keyareason which thelead attacks are the kidney, blood, nervous system, etc. Theindications can be headaches, nausea, cramps, anxiety, sleep disorder and loss of taste.

  1. Beryllium

The intake of beryllium in the body can cause breathing disorders, exhaustion, frequent coughing, fever, etc.

Protection of the workers

There must be a routine check-in the whole workplace that would certify the quality of air in the surrounding. It is strongly recommended that the staff should employ in the finest solder fume extraction systemto safeguard themselves from fever and other respiratory ailments. Thus, with the implementation of all these protective measures, the work environment would transform into an improved shape.

Final thoughts

If it is an employee or supervisor, the value of health is equivalent for all and sundry. Therefore, the use of solder fume extraction system must be the priority chiefly for the safety of the plumbers, staff working on electronics, machine repairing unit, etc.


Dynamics to Know While Selling an Ecommerce Business.

Not like any other typical business, the charge of selling ecommerce business is pretty much easier, but there are minor challenges. Are you an owner of any online store and now you find no keen on running the business further? There may be so many reasons for these circumstances to occur. You may have been looking for a perfect purchaser of your digital shop. Therefore, you need to get hold of a few tips and tricks to sell ecommerce business.

What to do from beginning to finish?

Firstly, you must arrange a buyer’s list to know who can be the best for handling up your business in the upcoming years. Searching for the outstanding buyer can become comfy if you appoint a business broker from your end that can fetch you diverse options over the matter of ecommerce business for sale in New Orleans. The ideal broker system will be delivering a benchmark to your online shop. Once the deal is in progress and it’s completed then after that, the broker would be having some per cent of profit from both parties. Thus, it would be commissioned some amount from the total deal.

Data and analysis

Preparing and controlling every single data for obtaining potential clients is another how to sell ecommerce business guideline. All the data or stats would give the seller a notion that from where more traffic is arriving. It would also provide the visitors of the site to know the history of your ecommerce business and other great features. The team of experienced business analysts would also help you to access the fitting clients that would like to invest in your online project.

Inventory modernization

You must have witnessed that lots of products go off-limits. It happens because we do not preserve a proper inventory. It can even put a negative sign on your ecommerce business. As an online business owner, you must arrange specific categories over every product so that the new owner can get familiar with every small thing.


Check out what value does your enterprise would be bringing in your buyer. They may find the value more than the funds they have invested in the venture. The feature of valuation is handy for getting the spot-on evaluation and best-selling price points.


Those were things that you need to follow while forming your Ecommerce Business for Sale New Orleans. Do let us know if you found the given facts applicable.